Idea #158
What Is the Real Value in CSR?
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What Is the Real Value in CSR?
KEY CONCEPT
Proponents of Corporate Social Responsibility (CSR) insist that companies will “do well by doing good.” Researchers from Northwestern University’s Kellogg School of Management, however, argue that the truth is more complicated. Their research confirms a positive association between current CSR expenditures and the future financial performance of the company. However, it is the signal that CSR spending sends to the market that explains this positive correlation — not the return on investment in CSR.
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Idea conceived
January 1, 2013Idea posted
Jun 2013
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