Increasingly, companies are embracing diversity. It is right on moral grounds alone, but also they feel it can contribute directly to competitive advantage. Many corporate websites echo the thought that the real power of diversity comes in the form of happier customers and increased profit. Many companies routinely create diverse work teams seeking to capture the financial value of leveraging diverse and opposing views. If only it were so easy. The teams need supporting structures, organizational norms and real tools to achieve their goals.
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