Idea #201
The Power of Colour in Marketing
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The Power of Colour in Marketing
KEY CONCEPT
Seeing red and yellow together is likely to make you think of McDonalds, according to this Idea. Such is the power of colours on brand recognition and long-term storage of advertisement information. Certain colours in particular are more stimulating than others, and marketing executives can use this information to build stronger advertising campaigns.
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Idea conceived
June 1, 2013Idea posted
Sep 2013
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