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Frequency Reward Vs Customer Loyalty Programs - Ideas for Leaders

Frequency Reward Vs Customer Loyalty Programs

Idea #265

Frequency Reward Vs Customer Loyalty Programs

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KEY CONCEPT

Customer loyalty programs can be based on frequency rewards or customer tier benefits (e.g. special benefits when you reach a certain elite customer status). As companies try to decide which type of program is better, or if loyalty programs are even worth the trouble, new research shows a combination of both programs offer direct financial benefits, as well as better customer information for strategic decision-making.


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Idea conceived

April 1, 2012

Idea posted

Nov 2013
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