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How to Build Brand Equity Through Employee Engagement - Ideas for Leaders

How to Build Brand Equity Through Employee Engagement

Idea #466

How to Build Brand Equity Through Employee Engagement

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KEY CONCEPT

From the friendly retail clerk helping a customer to the highly paid consultant who delivers groundbreaking solutions to the business unit, employees can directly impact a company’s brand equity. Therefore, any employee-related policy or resource decision — from training to lay-offs — is in effect a branding issue. 


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Idea conceived

December 27, 2014

Idea posted

Dec 2014
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