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Turn Your End-User Innovators Into R&D Partners - Ideas for Leaders

Turn Your End-User Innovators Into R&D Partners

Idea #513

Turn Your End-User Innovators Into R&D Partners

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KEY CONCEPT

From self-customized motorcycles to modified software, end-users have the capabilities to develop and diffuse into their market their innovations. Producers have to choose whether to ignore these innovators or adapt their R&D processes to include them as partners.


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Idea conceived

March 24, 2014

Idea posted

May 2015
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