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Existing Customers and Home Markets Drive Growth - Ideas for Leaders

Existing Customers and Home Markets Drive Growth

Idea #741

Existing Customers and Home Markets Drive Growth

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KEY CONCEPT

The biannual Duke Fuqua CMO survey highlights growth strategies that are inward-focused, as well as incorporating the strengthening of marketing capabilities, a significant increase in strategic channel partnerships, continued growth in social media spending, and the continuing emergence of AI.


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Idea conceived

February 2, 2019

Idea posted

Jul 2019
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