Idea #273
CSR: Pride Comes Before a Fall
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CSR: Pride Comes Before a Fall
KEY CONCEPT
CEOs with a strong record in corporate social responsibility (CSR) are more likely to engage in less ethical behaviour further down the line, despite maintaining an appearance of morality. Leaders should, therefore, be aware of their propensity to fall from grace and boards should closely monitor their behaviour, especially if the CEO in question is currently ‘on a pedestal’, with recent CSR achievements to their name.
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Idea conceived
May 1, 2013Idea posted
Dec 2013
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