Does paying attention to the work-life balance issues of employees increase productivity and the competitiveness of a business? Or, as pessimists might argue, is productivity and work-life balance (WLB) in direct conflict? New research shows that in fact WLB is more neutral than either proponents or pessimists believe — neither hurting nor particularly helping productivity. The decision on whether to implement WLB practices may rest on a completely different factor: the social norms of the countries in which the business activity takes place.
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