Warnings of the health risks and possible side-effects of products are commonly considered an important part of consumer protection and responsible marketing. But they can be counter-productive. Recent research suggests they not only fade over time but also lead to perverse increases in consumer confidence and product sales.
Ideas for Leaders is a free-to-access site. If you enjoy our content and find it valuable, please consider subscribing to our Developing Leaders Quarterly publication, this presents academic, business and consultant perspectives on leadership issues in a beautifully produced, small volume delivered to your desk four times a year.
For the less than the price of a coffee a week you can read over 650 summaries of research that cost universities over $1 billion to produce.
Use our Ideas to:
Speak to us on how else you can leverage this content to benefit your organization. info@ideasforleaders.com
