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How Crowdfunding Affects Product and Pricing Decisions - Ideas for Leaders

How Crowdfunding Affects Product and Pricing Decisions

Idea #402

How Crowdfunding Affects Product and Pricing Decisions

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KEY CONCEPT

Seeking investors through crowdfunding sites such as Kickstarter requires entrepreneurs to rethink their pricing and product line strategies, taking into account the mix of investor/buyers who will attach different levels of value to the new product or service.


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Idea conceived

March 6, 2014

Idea posted

Jun 2014
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