Despite the fact that many talented individuals put hard work and diligence into new start-ups, why do high failure rates still exist? This Idea proposes that evidence-based management could help with this, reducing risks, costs, and wasted time and effort. However, the mindset-shift required to implement this approach is significant; as such, not many leaders adopt it, even though the risk of failure could be demonstrably reduced and vast sums of money saved.
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