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Innovation and the Power of Positive Thinking - Ideas for Leaders

Innovation and the Power of Positive Thinking

Idea #171

Innovation and the Power of Positive Thinking

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KEY CONCEPT

A company’s ability to develop new products is not solely a function of its resources. Managerial cognition and organizational context play a big part. Negative perceptions of changes in the operating environment and defensive strategies are likely to lead to less innovative products and stifle creativity and entrepreneurship. We need to take an integrated, multi-dimensional approach to understanding innovation and new-product development decisions.


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Institutions

Idea conceived

December 1, 2011

Idea posted

Jul 2013
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