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Matching the Creativity Supply Side to Your Marketing Demand - Ideas for Leaders

Matching the Creativity Supply Side to Your Marketing Demand

Idea #700

Matching the Creativity Supply Side to Your Marketing Demand

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KEY CONCEPT

A team of researchers offers a framework to help organizations support creativity more effectively. Elements of this framework including balancing the usefulness and originality of creative ideas depending on the organization’s needs and choosing the best approach to creative ideas: 1) focusing on the sheer quantity of new ideas, 2) exploring the potential of a category, or 3) looking for creative ideas across categories.


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Idea conceived

December 16, 2016

Idea posted

Apr 2018
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