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Media Multitasking: Unproductive but Gratifying - Ideas for Leaders

Media Multitasking: Unproductive but Gratifying

Idea #638

Media Multitasking: Unproductive but Gratifying

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KEY CONCEPT

Media multitasking hurts productivity, but it is also a self-reinforcing habit that makes people feel better: students find studying with the TV on more fun and emotionally satisfying, for example. These habitual and emotional gratifications explain why media multitasking is an ongoing problem making its way into the workplace.


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Idea conceived

June 13, 2012

Idea posted

Dec 2016

DOI number

10.1111/j.1460-2466
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