Idea #155
Motivation by Last Place Aversion
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Motivation by Last Place Aversion
KEY CONCEPT
Nobody wants to fail, and being in last place is the worst of failures. New research reveals, however, that the aversion to last place is a powerful driving factor in many decisions, which might offer unexpected opportunities for business.
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Source
Idea conceived
January 1, 2012Idea posted
Jun 2013
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