Idea #282
RET: Market Research in Real Time
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RET: Market Research in Real Time
KEY CONCEPT
As market researchers cannot follow customers around 24 hours a day, how else can they understand what sways them to buy certain brands? This Idea discusses a new research tool — real-time experience tracking (RET) — which seeks to capture how people respond to experiences and interactions with a given brand, all in real-time.
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Idea conceived
September 1, 2012Idea posted
Dec 2013
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