Change initiatives often fail for a reason that may seem obvious in retrospect but is often overlooked: no clear and detailed vision of a future with the change in place. What is the new environment? Who is doing what? Writing a movie script of the change — starting with the ideal future then imagining the story of how that change can be achieved — inspires and guides the change initiative, injects creativity into the change process, and reveals inconsistencies and challenges that can block successful implementation.
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